For D2C & E-Commerce · 5 min read · Updated May 2026
Cut RTO. Recover Carts. Grow Revenue — Automatically.
Indian D2C brands lose 20–40% of COD orders to returns. An AI calling agent confirms every order, recovers abandoned carts, and follows up with customers — in Hindi or English — without adding a single headcount. Read our guide on using AI calls to reduce COD returns.
Key Findings
- 1.Indian D2C brands see 20–40% RTO on COD orders — a single confirmation call within 10 minutes cuts that risk significantly.
- 2.A post-delivery follow-up call drives 3–5× higher repurchase rates compared to brands that send only SMS.
- 3.Hindi-language confirmation calls outperform English calls in Tier 2/3 markets by a measurable margin.
- 4.Vyora agents go live in under 5 minutes — no developer, no integration work, no engineering team needed.
01
The D2C problem in India
"A customer places a COD order at midnight. Your ops team confirms it the next afternoon. By then, they've changed their mind — or worse, they accept delivery and initiate a return anyway because no one followed up."
A single confirmation call within 10 minutes of order placement cuts that risk dramatically — and the agent handles it without any human involvement.
02
What your AI agent does
COD order confirmation
The agent calls every COD order within minutes of placement — confirms the address, verifies intent, and flags suspicious orders before dispatch. Genuine buyers appreciate the call. Fraudulent or impulsive orders get cancelled before you waste shipping costs.
Cart abandonment recovery
When a customer adds items to cart but doesn't check out, the agent calls within 30 minutes. It asks if they need help, offers to answer questions, and nudges them to complete the order. No discount required — most abandonment is hesitation, not price.
Delivery follow-up
After delivery, the agent calls to confirm receipt and check satisfaction. Customers who feel valued after purchase return more and return less. It also catches delivery issues early — before they become negative reviews or chargebacks.
Review & NPS collection
The agent calls satisfied customers and asks for a review or rating. Verbal confirmation of happiness is then converted to a written review prompt sent via SMS. Review volume directly impacts your marketplace ranking and repeat purchase rate.
Win-back campaigns
For customers who haven't purchased in 60+ days, the agent calls with new arrivals, restocks, or personalised offers. Re-engaging an existing customer costs 5–7× less than acquiring a new one — and they already trust your brand.
Return & refund follow-up
When a return is initiated, the agent calls to understand the reason, attempt a resolution (replacement, discount, size exchange), and save the sale before it's lost. Even when the return proceeds, the call data gives you product and fulfilment insights.
03
What the call sounds like
A sample COD confirmation call from a Vyora D2C agent — in Hindi
Namaste! Kya main {callee_name} ji se baat kar sakta hoon? Main Riya hoon, {brand_name} se. Aapne abhi hamare saath ek order place kiya hai — {product_name} ke liye. Main bas confirm karna chahti thi ki aapka address sahi hai aur aap delivery ke liye available honge. Kya aap 2 minute de sakte hain?
Script is AI-generated from your brand and product details. Customise it in 2 minutes.
04
Set up your D2C agent in 3 steps
Describe your brand
Tell Vyora about your brand — product category, average order value, and what the agent should focus on (COD confirmation, cart recovery, post-delivery). The AI writes the full call script.
Pick a voice and language
Choose from male or female voices in Hindi, English, Tamil, Telugu, Kannada, Marathi, Bengali, or Gujarati. Match the voice to your customer base. Change it anytime.
Connect your orders
Upload your order list as a CSV or trigger calls from your Shopify/WooCommerce store. The agent calls within minutes of a new COD order or cart abandonment. All call logs saved to dashboard.
05
Pricing for D2C brands
15 credits = 1 minute of calling. Each plan includes a credit bundle — top up more if you need them. Credits never expire. See full pricing, or calculate your exact COD return losses to see your payback period. Using Shiprocket? See the Shiprocket integration guide.
Early-stage D2C brand
Builder
₹799/month
Growing D2C — 500+ orders/mo
Builder + Top-ups
From ₹1,399/month
Scale — 2,000+ orders/mo
Business
₹3,449/month
All plans include call recordings, transcripts, and the agent dashboard. Credits never expire.
06
Why D2C brands choose Vyora
Over every other AI calling platform in India
No developer needed
Connect your orders, describe your brand, and your COD confirmation agent is live in 5 minutes. Your ops team can run this — no tech team, no integration work.
Credits that never expire
Per-minute platforms charge ₹3.50–₹18 per call — bills spike with volume. Vyora plans include a credit bundle. Buy top-ups when you need more. Unused credits roll over forever.
Speaks your customers' language
Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Gujarati, English. A COD confirmation call in Hindi converts significantly better with customers in UP, Bihar, and MP.
Customer story
How a Jaipur D2C brand cut COD returns from 28% to 14% in 3 weeks
QuickKart, a Jaipur-based D2C brand selling personal care products, was seeing 28% RTO on COD orders — industry average, but killing their unit economics. Their manual confirmation team could only call 60% of orders, and calls went to voicemail 40% of the time.
28% → 14%
COD return rate in 3 weeks
94%
COD orders confirmed within 10 min
₹1.2L
Monthly RTO cost saved
"COD returns were killing us at 28%. Vyora's confirmation calls cut it to 14% in 3 weeks. The agent calls in Hindi, confirms the order, and even upsells a second SKU — something our IVR could never do."
— Mohit Jain, Founder, QuickKart, Jaipur
07
Frequently asked
How quickly does the agent call after a COD order?
Within minutes of the order being placed — you configure the delay. Most D2C brands set it to 5–10 minutes to give the customer time to receive their order confirmation SMS first.
Can the agent handle Hindi-speaking customers?
Yes. Vyora supports Hindi, English, Tamil, Telugu, Kannada, Marathi, Bengali, and Gujarati. You pick the language per agent. For pan-India D2C brands, Hindi + English covers the majority of your customer base.
What happens if the customer doesn't pick up?
The agent automatically retries at configured intervals — typically 2–3 attempts over 24 hours. All attempt logs and outcomes are saved to your dashboard.
Can I connect this to Shopify or my OMS?
You can upload order lists as a CSV or trigger calls via the API. Native Shopify integration is on the roadmap. For now, most D2C brands export a daily order report and upload it in under a minute.
Is there a setup fee or contract?
No setup fee, no contract. Start on the free plan with 50 credits. Upgrade only when you need more calling minutes.
Cut RTO and recover lost sales — automatically
50 free credits on signup. No credit card. Your agent is live in under 5 minutes. Also see: complete playbook on reducing COD returns in India.