Question 1

How does calling before dispatch actually reduce COD returns?

Accepted Answer

Most RTOs happen because the customer ordered impulsively, forgot about it, or gave a wrong address. A quick call 60 seconds after the order catches these before your team packs anything. Customers who confirm the order on call almost never refuse delivery. The ones who don't answer or cancel are flagged so you can hold the shipment.

Question 2

What RTO rate is realistically achievable?

Accepted Answer

Industry data from Shipway, Pragma, and Vyora's own customers shows 25–35% RTO reduction from AI calling before dispatch. If your current RTO is 26%, a realistic target after 1–2 months is 18–20%. The calculator uses 28% reduction as a conservative middle estimate.

Question 3

What should I include in "cost per returned order"?

Accepted Answer

Add forward shipping (₹60–120), reverse shipping (₹60–100), repackaging and handling (₹20–50), and any product damage or spoilage. Industry research from Edgistify and HillTeck puts the total at ₹180–350 per RTO. The default ₹220 is a conservative mid-range estimate.

Question 4

Does AI calling work for all D2C categories?

Accepted Answer

Best results are in categories with high impulse-purchase COD rates: fashion, home decor, beauty, health supplements, and general merchandise. Electronics and high-AOV categories also benefit. Categories where customers always intend to receive the order (baby care, medicines) see less lift.

Question 5

How quickly do the RTO results show up?

Accepted Answer

Most Vyora customers see measurable RTO improvement within the first 2–4 weeks. The first month is often the best, as the customers most likely to refuse delivery are exactly the ones who don't confirm on call.

Question 6

What happens if customers don't pick up?

Accepted Answer

The calculator assumes 65% pickup rate, which is a conservative industry average for COD order confirmations. Unanswered calls are logged in your dashboard. You set the rule: hold all unanswered, hold only 2nd unanswered, or ship anyway. The reduction in RTO comes from both confirmed cancellations and from the filtered risk signals on non-answers.

Assumption	Value used	Source
Average Indian D2C COD RTO rate	26%	Unicommerce D2C India Report 2026
Logistics cost per returned order	₹220	Edgistify, HillTeck (forward + reverse + handling)
RTO reduction from AI confirmation calls	28%	Shipway, Pragma industry data; Vyora customer avg
Customer pickup rate on COD calls	65%	Vyora platform data across D2C campaigns
Avg call duration per COD confirmation	~1 minute	Vyora platform data
Time from order to first call	60 seconds	Vyora platform spec

Your COD orders are costing you

Your numbers

How a 60-second call saves the order

Order placed, call goes out

Customer confirms — order ships

No answer or cancel — order held

Numbers behind this calculator

Common questions

Stop paying for orders
that never arrived.