RESEARCH · July – September 2026
State of AI Calling in India — Q3 2026
Across 5,717 outbound AI campaign call attempts made by 41 Indian businesses on Vyora in July – September 2026, 57.0% were answered by a person and 12.4% reached voicemail. The median answered call lasted 16 seconds, and in 83% of answered calls it was the person called, not the AI agent, who hung up.
57.0%
Answered by a person
12.4%
Voicemail
16s
Median answered call
41
Businesses
Answer rate by hour of day (IST)
| Hour (IST) | Call attempts | Answered by a person | Voicemail |
|---|---|---|---|
| 10 AM | 242 | 57.9% | 12.0% |
| 12 PM | 428 | 68.9% | 9.1% |
| 1 PM | 505 | 57.6% | 11.1% |
| 3 PM | 602 | 52.3% | 13.8% |
| 4 PM | 709 | 53.5% | 12.0% |
| 5 PM | 719 | 59.2% | 15.7% |
| 6 PM | 748 | 56.0% | 16.6% |
| 7 PM | 301 | 53.8% | 13.6% |
Hours not listed had too few calls, or one business made more than half of them, so they are withheld.
Answer rate by day of week
| Day | Call attempts | Answered by a person | Voicemail |
|---|---|---|---|
| Monday | 714 | 55.2% | 14.0% |
| Tuesday | 940 | 55.7% | 15.5% |
| Wednesday | 1,039 | 58.3% | 11.7% |
| Friday | 1,151 | 54.4% | 9.3% |
| Saturday | 763 | 61.2% | 12.1% |
Thursday and Sunday are withheld: one business made more than half of the calls on each.
Answer rate by agent language
| Language | Call attempts | Answered by a person | Voicemail |
|---|---|---|---|
| English | 4,596 | 56.0% | 13.7% |
| Hindi | 1,110 | 60.6% | 7.4% |
Languages are not like-for-like: different businesses called different lists, so this shows what happened, not that one language causes a higher answer rate.
Methodology
Period. 2026-07-01 to 2026-09-30, timestamps in IST.
Population. Outbound call attempts made inside Vyora campaigns. Test calls, Vyora's internal accounts and single ad-hoc calls (often a user calling their own phone) are excluded.
Definitions. "Answered by a person" means the call completed and was not detected as voicemail. Rates are per call attempt, not per unique contact.
Anonymisation. Only aggregates are published. No phone numbers, names, recordings or transcripts are used. A figure is shown only when it covers at least 30 attempts and 5 businesses, and no single business makes up more than half of it.
Limitations. Voicemail detection can miss some voicemails, so the voicemail rate is a lower bound. The businesses are Vyora customers, not a random sample of Indian companies.
Not measured this quarter
- Qualification and appointment rates — no common outcome field across agents yet.
- Retry effectiveness — call rows carry no retry number.
- Industry breakdown — too concentrated in a few accounts to publish without identifying them.
- Languages other than English and Hindi — under 30 campaign attempts each this quarter.
- 9 AM, 11 AM, 2 PM, 8 PM, Thursday and Sunday — withheld because one business made more than half of those calls.
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