GLOSSARY · India compliance · Updated 27 October 2026
What is TRAI (Telecom Regulatory Authority of India)?
TRAI is India's telecom regulator; it sets the rules for commercial calls and messages, including who may call, from which numbers and at what times.
For businesses that call customers, the most relevant TRAI framework is the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), which control telemarketing and require registration and consent.
Using a platform that works within these rules, such as approved number series and registered entities, keeps your calls deliverable and avoids penalties.
At Vyora: Vyora's guide to TRAI compliance for AI calling covers the 2025 amendments.
Common questions
- Is AI calling legal in India?
- Yes, as long as the calls follow TRAI's rules on number series, consent, DND and calling hours, and data-protection law.
Related terms
Definitions are general information for businesses in India, not legal advice. All glossary terms · Try Vyora free